Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.

https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets

Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations

Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.

https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences

Learn how to manage, edit, and view results for ad variations on the App Store in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0078-manage-ad-variations

Find out how to deploy and manage Apple technology in your school and support IT teams using Apple devices and programs.

https://www.apple.com/education/k12/deploy-and-manage/

Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords

Apple TV+ revealed a first look at season two of the hit multilingual French-Japanese drama “Drops of God” from Legendary Entertainment, starring Fleur Geff...

https://www.apple.com/tv-pr/news/2025/10/apple-tv-reveals-first-look-at-the-second-season-of-international-emmy-award-winning-multilingual-series-drops-of-god-premiering-wednesday-january-21/

Learn how to check App Store Today tab ad approval status and monitor ad performance in your Apple Ads account.

https://ads.apple.com/app-store/help/ads/0085-manage-today-tab-ads

Shop the latest Apple Watch bands and change up your look. Choose from a variety of colors, materials, and styles. Buy now at apple.com.

https://www.apple.com/shop/watch/bands/special-edition

Investing Podcast · Updated Weekly · Jamila Souffrant is a Certified Financial Education Instructor (CFEI), host of the Journey To Launch podcast and author...

https://podcasts.apple.com/us/podcast/journey-to-launch/id1257126028

Society & Culture Podcast · Updated Weekly · You might think you know what it takes to lead a happier life… more money, a better job, or Instagram-worthy va...

https://podcasts.apple.com/us/podcast/the-happiness-lab-with-dr-laurie-santos/id1474245040

Education moves everyone forward. Our partnerships around the world help enable people to have greater access to education.

https://www.apple.com/education-initiative/

Apple empowers your health with intuitive features backed by science. Get helpful insights. Every health feature is designed to protect your privacy.

https://www.apple.com/health/

Alternative Health Podcast · Updated Semiweekly · “Health has become overcomplicated. I aim to simplify it” In this podcast, we hear stories from leading he...

https://podcasts.apple.com/us/podcast/feel-better-live-more-with-dr-rangan-chatterjee/id1333552422

Learn about the groups behind our strategy, messaging, and product vision.

https://www.apple.com/careers/us/work-at-apple/teams/marketing.html

Learn about the groups innovating new ways to lead our organization.

https://www.apple.com/careers/us/work-at-apple/teams/corporate-functions.html

with senior management to review progress and update ongoing strategies. Apple’s Human Rights Policy Respecting human rights and putting people first inform...

https://www.apple.com/legal/more-resources/docs/uk-Apple-Combat-Human-Trafficking-and-Slavery-in-Supply-Chain-2020.pdf

Reach customers where only Apple can take you. Learn how Apple Ads helps you grow business with ads on the App Store and Apple News.

https://ads.apple.com/

Shopping on the Apple Site is better when you have an Apple account. Learn how to create and manage your account and much more.

https://www.apple.com/shop/help/your_account

Business can be a force for good. Apple supports people and communities across our global supply chain, and works to protect the planet we all share.

https://www.apple.com/supply-chain/

Music Podcast · Series · California Love is a blend of memoir, pop culture analysis and oral history. The newest season, K-Pop Dreaming, is about the rise a...

https://podcasts.apple.com/us/podcast/california-love/id1522337888

the Apple group. Through people, processes, controls and systems, Apple manages tax risks and compliance with tax laws. Where a tax risk is identified, Appl...

https://www.apple.com/legal/more-resources/docs/uk-tax-policy.pdf

Learn about the culture, community, and areas of work at our Cork location.

https://www.apple.com/careers/us/work-at-apple/locations/cork.html

John Giannandrea is Apple’s senior vice president of Machine Learning and AI Strategy and a member of Apple’s executive team. Learn more about John.

https://www.apple.com/leadership/john-giannandrea/

UN”) International Bill of Human Rights and the ILO’s Declaration on Fundamental Principles and Rights at Work. Our approach is based on the UN Guiding Prin...

https://www.apple.com/legal/more-resources/docs/uk-Apple-Combat-Human-Trafficking-and-Slavery-in-Supply-Chain-2022.pdf

Find the complete Apple Ads terms of service including the full legal terms and conditions for all developers.

https://ads.apple.com/terms-of-service

DNA communities here help people feel supported, connected, and empowered.

https://www.apple.com/careers/us/life-at-apple/dna.html

See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.

https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups

Uncover tips and advice you can put to use to drive success with Apple Ads campaigns on the App Store.

https://ads.apple.com/app-store/best-practices

Apple TV revealed a first look and premiere date for the highly anticipated second season of “Hijack,” starring and executive produced by Idris Elba.

https://www.apple.com/tv-pr/news/2025/10/apple-tvs-high-octane-thriller-hijack-starring-and-executive-produced-by-idris-elba-returns-for-season-two-on-january-14/